Social Media Strategy

Hi guys,

welcome to my first personal blog. The introduce to do something like that is based on the Social Media Marketing Class in my semester abroad at the UCR Riverside in 2012.

I take this class because i am very interested in Social Media, because today it is one of the most important marketing management strategies to get alive in the high-technology world of internet and to create direct communication to the customers of the own company.

I hope this course will introduce me in the big world of social media strategy and show me the strengths and weaknesses of this tool regarding to big companies. How to deal with it and how to make success, which are the most important facts i have to take a look at have to pay attention and which are the best tools, where i create an account by my company.

Another big point i am interested in is how big is the scope of such a tool regarding to budget, manpower, etc.

So in this case i want to apply all of the things i will learn in this class hopefully and have a better look what should be published on social media websites and what are the opportunities and threats within.