How social media influences the marketing-mix

Well, the marketing mix is divided into four different parts PRICE, PRODUCT, COMMUNICATION and DISTRIBUTION. 

To have a greater look at the section "PRODUCT" social networks are perfectly qualified for; because you can present your own products at blogs, facebook, twitter, linked in, etc.

Other persons can make their comments, so for the companies there is a big chance to get a great average of opinions you can base your statistics at and maybe eliminate or change products.

You often get also great and progressive ideas for new innovations you can use for developing old products.

In the second sector "PRICE" social networks are good for, because you can perfectly compare with other competitors using social networks to make themselves well-known, too. If you get a lot of complaints about the price, so you might should make a price cut and think about how to reduce your own costs.. 

But often price is such a little section in Social Networks, because the Focus is based on the communication with the customer and to give an overview what´s going on in the company, so that the customer get a chance to be part of it.

Regarding to the third sector "DISTRIBUTION" you can perfectly use E-Commerce or can show up the customer your own different delivery ways. Or you can make a questionnaire which way of distribution the customers most like and prefer.

The last sector is the "COMMUNICATION" one. I think that it is clear that social networks paved the way for customers to get a voice regarding to companies and their products. Customers can write down complaints, positive or negative feedback, suggestions for making such things better in the future, discussion topics. And on the other hand companies have the ability to promote their products, make a special deep connection to their customers and regarding to this, the customer feel descried.

So you can see, that in the world of today social media is a big marketing tool for companies to get a better relationship to their customers, get succesfull and well-known. It prop up the marketing mix and offer the basic for customer-handling in the world wide web.