The importance of Social Media in an organization´s marketing strategy

The importance of Social Media

in an organization´s marketing strategy

Today in the global world you have to react fast, be progessive and be innovative if you want to be successfull.
Trends change faster and faster and things which are today still a big trend 
can fail tomorrow.  So you have to adapt yourself at the New World of High-Technology 
and follow trends or even set new trends to alive beside a great number of competitors.


The marketing sector is so huge, that it is impossible to write down all the things, 
where social media can foster and have influence on it.


The first point is above all that as i said Social Media is a trend. 
It is a trend to which every country, state, city can be part of it and so if you want to 
make money as a company and i think this is the purpose of all companies all over the world you have do adapt yourself because otherwise you will fail. 
So the best thing you can do is to look in the future to be one step ahead regarding to your competitors, be better than these ones and you will be SUCCESSFULL.


But the most important thins, when using Social Media is to have a STRATEGY behind.
There are many points you should have to clear before. For example:


- Is my company big enough to have enough manpower?
  --> often there is one person in small companies checking the whole day comments and 
        posts about the own company and answer to them
- Has my company enough money?
--> most social media tools ( which are good ones) you have to pay money for it for using  
       them


This are only a few examples you have to look at. Often you should train this person befor how to handle with critics and negative statements.


Based on the own marketing stategy you have to think how to integrate Social Media within Cooperate Branding is an important aspect which you should not forget in this context.
How to design the social network page? How many effort i have to take in?


But in general Social Media will help your own company, 
because there are many prejudices:

1. Social networking sites allow companies to create new relationships, increase communication, even online, strengthens relationships.
2. Social networking sites allow for creative expression in a new medium. They provide free messaging, blogging, photo storage, games, event invitations, and many other services to anyone with access to a computer and the Internet.
3. Social networking sites bring people with common interests together, offer exposure to new ideas from around the world, and lower inhibitions to overcome social anxiety. People who have a difficulty communicating in person are more comfortable interacting via the Internet.
4. Social media can be a powerful tool for social change and an alternative to more traditional methods of communication.

I hope this little assignment shows you why it is such important in a global economy we live in to use social media as a part of your own marketing strategy and why it is important to market yourself.

It should give you therefore an overview about several steps you have to look at, when you build your brand online regarding to the main sectors of:

- PRICE

- COMMUNICATION

- DISTRIBUTION and the

- PRODUCT itself.

If you want to read more about the Marketing Mix and in which ways it is affected by social media have a look at my other posts :-)